Brazil 1 – Uruguay 0

No, we haven’t taken up predicting football scores for a living! We haven’t even watched a single World Cup match. However, this football related news story did catch our attention as it is relevant for every company that exports.

The Uruguayan football team travelled to Brazil for the World Cup with 39kg of Dulce de Leche in their luggage. Dulce de Leche is a popular Latin American confection made by cooking down milk with sugar and was presumably intended for pre-match consumption to boost energy levelsAnchor on the field. However, on arrival at Brazilian customs all 39kg of Dulce de Leche were confiscated as the Uruguayan team did not have the correct paperwork! Despite pleas from the team that they hadn’t had any issues when they took supplies of Dulce de Leche to the World Cup in South Africa, Brazilian customs officials were unrepentant.

The context of this particular story is amusing and no real harm has been done. However, imagine the consequences if customs confiscated a high-value consignment for a key customer because an important document was missing.

Export documentation is a key part of the export process and we can help you ensure your paperwork is complete.  Please contact us for more information: anne.murphy[at]innovibusinessgrowth.co.uk

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